▶️ Video lesson:
📚 E-book:
Companies that grow consistently have something in common: they invest in the continuous development of their talents.
In this lesson, Macleure Santos shows:
How corporate education strengthens culture, performance, and innovation
What large companies like Natura, Amazon, and Bradesco have already understood about strategic training
What the direct impacts are on productivity, engagement, and business results
And how to start implementation in a simple and effective way
📌 This lesson is a turning point for those who want to stop “training out of obligation” and start developing talents that drive the business.
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With the accelerated evolution of AI, automation, and new technologies, is your company prepared to avoid the obsolescence of its professionals, or does it risk falling behind the competition by not investing in the necessary qualifications for jobs now/future?
Qualified employees seek more than financial stability; they yearn for growth and continuous learning opportunities. Companies that neglect investments in training face significant challenges, such as difficulty adapting to new demands, low operational efficiency, and consequent loss of competitiveness in the market.
On the other hand, when organizations demonstrate a commitment to the development of their employees, the impact is evident: professionals become more engaged, productive, and aligned with the company's objectives, strengthening both individual motivation and organizational results.
“Companies that invest in training experience a reduction of up to 24% in employee turnover (Gallup, 2023).”
📊 Signs that the need has already arrived (and you may be ignoring it)
Stagnant or declining SLA 📉
High and rising turnover 🔁
No-shows in schedules and internal meetings 👥
New employees learning “the hard way” and making mistakes with clients 😓
Leaders without development and recognition ❌
Demotivated, disengaged, and unprepared team 😐
These are just symptoms. The diagnosis is deeper: your development model is outdated.
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