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📚 E-book:
🏆 Successful Cases in T&D: Amazon, Natura, and Bradesco
In this class, we will show how giants like Amazon, Natura, and Bradesco transformed corporate education into a strategic asset through their corporate universities. Get ready to be inspired by real examples of impact, innovation, and scale!
🎥 Complete free course playlist:
https://www.youtube.com/playlist?list=PLwFVsGbsEiiyw1qRZEN6h1GvqOk9rK9tg
Leading companies in their sectors now treat training as a strategic investment, not as a cost. They create robust educational structures, aligned with culture, business, and future skills.
Let’s look at three examples that show how education transforms performance and purpose at scale:
Amazon (Technology and Retail - International)
At Amazon, developing talent is part of the innovation strategy. The retail and technology giant created the Career Choice program, which pays up to 95% of educational costs for employees interested in retraining for high-demand areas—even if they are not within the company.
It is the logic of Industry 4.0 in action: multifunctional professionals, equipped for a constantly changing world.
📌 Highlight: Besides high-performance operation, Amazon creates people for the future, focusing on autonomy, career mobility, and continuous updates.
Natura (Cosmetics - National)
At Natura, education is a tool for engagement and sustainability. The company offers digital training on sales, marketing, and socio-environmental impact for consultants and employees across Latin America, via its own e-learning platform.
This approach connects business, purpose, and scale, empowering over 1 million people with applicable and accessible content.
📌 Highlight: Natura does not just sell products— it educates its network to sell with purpose and awareness.
Bradesco (Financial - National)
Bradesco took the idea of corporate education to another level with its Corporate University, which not only trains its teams but also opens free courses to society.
There are paths on IT, finance, customer service, and management—all 100% online, focusing on qualification and employability.
📌 Highlight: The bank transforms knowledge into social impact, reinforcing its brand as an agent of transformation.
📣 What do these cases teach?
Education is a competitive advantage.
Companies that learn grow faster.
Training with purpose builds loyalty, engagement, and transformation.
Technology + strategy = quality scale.
No matter the size of your company. What matters is understanding that the revolution of corporate education has already begun. And those who invest today will reap leadership tomorrow.
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