Digital vs In-Person Trainings: Is it worth digitalizing my training?
Mar 26, 2025
Published by: Karina Vieira
Introduction: The Corporate Training Dilemma in the Digital Age
In recent years, corporate education faces a critical crossroads. While traditional companies still insist on face-to-face training - with their rigid schedules, high costs, and low scalability - an irreversible movement is taking shape. Data from the latest ABED census (2023) shows that 72% of medium and large Brazilian companies have already migrated a substantial part of their training programs to the digital environment.
This phenomenon is not merely a technological substitution. It represents a radical transformation in how we conceive professional development. Organizations that have adopted digital models report:
- 40-60% reduction in training costs
- 300% increase in training reach
- 45% higher knowledge retention
However, the transition faces structural challenges. The lack of relevant content, inadequate platforms, and cultural resistance continue to prevent many companies from reaping the benefits of this revolution.
In this context, an urgent question arises: how to digitize corporate training strategically, maintaining pedagogical quality and achieving measurable results?
1. Comparative Analysis: In-Person vs. Digital Model - The Necessary Transformation
The numbers do not lie. A recent study by Gartner with 1,200 companies revealed a reality that is redefining the corporate training market. While organizations that have adopted digital reap impressive results, those trapped in the in-person model face escalating - and entirely avoidable - challenges.
The Silent Revolution of Digital Training
Data shows that companies that have migrated to digital platforms experienced:
- A 58% reduction in the cost per hour of training, transforming training from a cost center into a strategic investment
- A 47% increase in employee engagement, breaking geographical and time barriers
- An extraordinary gain of 210% in the speed of implementing new skills
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The Inevitable Decline of the In-Person Model
Meanwhile, in-person training is increasingly showing its limitations. What was once considered "gold standard" is now revealed to be a model:
- Not scalable: Training 10 or 100 employees requires virtually the same logistical and financial effort
- Too expensive: For every real invested, there is almost another real in hidden costs - travel, materials, lost productive hours
- Hard to measure: How to objectively evaluate the real impact of a workshop? How to ensure that knowledge has really been absorbed?
Why Digitalization is Inevitable
The digital solution is not just an alternative - it is the natural evolution of corporate training. It efficiently addresses the main problems of the in-person model:
1. Superior cost-benefit: Once developed, the content can be replicated infinitely at a marginal cost close to zero
2. Unmatched flexibility: Employees access it whenever and wherever it is most convenient, without hindering operations
3. Accurate measurement: Detailed reports show exactly who learned what, and how this translates into results
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The Verdict
The comparison leaves no doubt: while the in-person model remains stuck in outdated paradigms, digitalization offers agility, savings, and measurable results. For companies seeking efficiency and growth, the choice is clear - and urgent.
The digital transformation of training is no longer an option, but a strategic necessity for any organization that wants to remain competitive in the coming years. And those who delay this transition will be consciously choosing to fall behind.
2. Success Case: How Ambev Revolutionized Its Employees' Training by Digitizing Its Programs
One of the most striking examples of digital transformation in corporate training comes from Ambev, a giant in the beverage sector and a reference in people management. The company faced a critical challenge: how to train over 30,000 employees spread throughout Brazil quickly and efficiently?
The Problem: Large-Scale In-Person Training Was Unsustainable
Before digitalization, Ambev relied on:
- Regional in-person courses, which required the travel of employees and instructors
- High logistical costs (transport, accommodation, space rental)
- Excessive time to train the entire workforce (it took months)
- Difficulty in standardizing knowledge across branches
The Solution: The Digital "Ambev University"
The company invested in a robust EAD platform, featuring:
✔ On-demand online courses, accessible on any device
✔ Gamification (team rankings, certificates, and rewards)
✔ Customized content by area (Sales, Logistics, Production)
✔ Real-time evaluations to measure effectiveness
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Impressive Results in 1 Year
The change brought measurable impacts:
📈 60% reduction in training costs (savings in millions)
🚀 Training 3x faster (new employees ready in days, not months)
🎯 40% increase in knowledge retention (proven tests)
👥 Record engagement: 89% of employees completed the courses, compared to 52% in the old model
Why Is This Revolutionary?
Ambev proved that:
✅ Scalability is possible – Training 30 or 30,000 people has the same marginal cost
✅ Standardization guarantees quality – Every employee receives the same content without regional variations
✅ Data drives decisions – Reports show which teams need reinforcement
3. The 3 Pillars for a Successful Migration to Digital
The transition to digital training requires more than simply transferring content to an online platform. Based on cases like Ambev's and other leading companies, we identified three essential foundations to ensure the success of this transformation:
Pillar 1: Engaging and Educational Content
- The secret lies in pedagogical quality:
Microlearning: knowledge nuggets of 5-7 minutes
Instructional design focused on practical application
Language adapted to the corporate audience
- Data shows that this format increases retention by up to 80% compared to traditional classes
Pillar 2: Technology That Facilitates, Not Complicates
- The best platforms offer:
Access via any device
Intuitive navigation (no need for training to use)
Specific reports for HR and DHO managers to monitor employee learning
Pillar 3: Continuous Learning Culture
- Success depends on:
Engaged leadership (CEO and directors as ambassadors)
Public recognition of achievements
Spaces for peer knowledge sharing
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The Mistake That 89% of Companies Make (And How to Avoid It)
McKinsey's research reveals that most companies focus only on the first pillar (content), neglecting the other two. The result? Underutilized platforms and low return on investment.
4. Korax Academy: Your Strategic Partner in the Digital Transformation of Training
Faced with the challenges and opportunities presented, the decisive question arises: how can your company implement this transformation effectively and without risks? The answer lies in Korax Academy – not just another training platform, but as a strategic solution in developing your human capital.
Why Choose Korax Academy?
🔹 Ready Content + Customization = Speed without Losing Identity
- Library with over 1,000 contents in the areas of:
- Leadership and Management
- Sales and Customer Service
- Customer Experience and Customer Success
- Office Package (Word, Excel…)
- Libras: Train your employees in Brazilian Sign Language
- Digital Marketing
- Traffic Management
- Soft Skills and Personal Development
And much more!
- Totally white-label platform: your brand, your language, your values
🔹 Technology That Delivers Real Results
- Intuitive platform with less than 3 clicks to start any training
- Modern Netflix-style design
- Reports that identify:
- Which areas need more training
🔹 Proven Engagement Methodology
- Gamification system
- Nationally valid certificates
Real Stories, Real Results
How Grupo Mantevida saved over 100 thousand reais a year with Korax Academy's Corporate Education Platform
Overcoming the Last Resistances
❌ "Our team does not adapt to online training"
→ Our differentiator: Courses with behavioral design that increase organic adherence
❌ "We already use another platform"
→ We offer free comparative analysis to show where we can add value
❌ "The initial investment is concerning"
→ Start training your team today for less than R$ 1 per employee per month
Your Next Step Towards Transformation
Digitalization of training is no longer an option – it is strategic urgency. And Korax Academy offers the safest and most efficient path:
Try for Free – Create Your Free Account Now
Assisted Implementation - Our team guides every step of the migration
Continuous Success - Monthly results monitoring
VIP Support – An exclusive support team to ensure the best results
The future of corporate training has arrived. Create your free account and achieve results!
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